Capturing the Modern Luxe Vibe: A Brand Shoot with Desnú Esthetics
The Power of a Branded Visual Story
At The Vibe Creative Studio, we’re obsessed with helping business owners shine in their own unique light—and esthetician Stephanie, owner of Desnú Estetics, was no exception. From the moment she reached out, I knew this shoot was going to be something special.
Desnú Estetics is all about a fresh, modern, and luxe vibe. Stephanie doesn’t just offer services; she educates her clients and partners with top-of-the-line products to help them achieve real, lasting skin transformations. Her brand is rooted in high-end expertise, a sleek aesthetic, and a genuine passion for helping others feel confident in their skin.
So naturally, our goal for this shoot was to make sure every single image felt true to that same energy.
Prepping for the Perfect Shoot
One of my favorite parts of brand photography is the prep work. It’s not just about showing up with a camera—it’s about diving deep into who the brand is and what message they want to communicate.
Before shoot day, Stephanie and I spent time talking through her business, her clients, and the vibe she wanted to capture. We explored questions like:
✨ What emotions do you want your images to evoke?
✨ How do you want potential clients to perceive your services?
✨ What colors, outfits, and props feel so Desnú Esthetics?
Through this process, we curated a shoot plan tailored precisely for Stephanie’s brand. We focused on modern, clean lines, a color palette that reflected luxury and freshness, and scenes that highlighted not only her services but also her personality as an expert and educator.
Crafting a Brand-Perfect Shoot Day
When shoot day arrived, the energy was high and the creative juices were flowing. Stephanie arrived ready to go, with beautifully curated outfits that were sleek, chic, and absolutely brand-appropriate.
We moved through a variety of setups to showcase different facets of her business:
✅ Working Shots: Capturing Stephanie in action, demonstrating treatments, and working with her gorgeous lineup of skincare products. These images highlight her professionalism and expertise.
✅ Product Focus: Beautiful flat lays and lifestyle shots of the premium skincare lines she uses and recommends. We wanted her clients to immediately recognize the quality and luxury they’ll experience with her services.
✅ Personality Moments: While Desnú Estetics is modern and luxe, Stephanie herself is warm and personable. I always make time for moments where clients can laugh, relax, and show their true selves. Those natural shots are pure gold for connecting with audiences online.
✅ Educational Vibes: We captured Stephanie explaining product benefits and skincare routines—a perfect visual resource for her future educational content.
Throughout the shoot, I guided Stephanie with posing and prompts, but always kept things light and fun. It’s so important to me that my clients feel comfortable and confident in front of the camera, because that’s when the real magic happens.
Why Brand
Photography
Matters
for a
Modern Business
Brand photography isn’t just about pretty pictures—it’s about creating a cohesive visual language that communicates trust, expertise, and connection.
For a business like Desnú Estetics, high-quality images are crucial. Stephanie’s clients are investing in luxury services and transformative results. Her images need to reflect that same level of professionalism and polish.
By creating images that align perfectly with her brand vibe, Stephanie now has a library of versatile content she can use across her website, social media, emails, and more. From educating her followers to showcasing her services, these photos will help her brand stand out—and attract clients who value her expertise and luxurious touch.
A Day of Fun, Confidence, and Beautiful Skin
Working with Stephanie was a dream. Her passion for skincare, her commitment to educating her clients, and her modern, luxe aesthetic all came together seamlessly on camera.
I’m so grateful to help business owners like her elevate their brand presence with photos that feel authentic, polished, and full of personality.
If you’re ready to level up your brand visuals—and have some fun while doing it—let’s chat! Your brand deserves to be seen and remembered in the best possible light.
